Nursing homes are institutions where individuals who do not need to be in hospital and cannot be cared for at home can receive care. These institutions are equipped with trained nurses who aid the patients through caregiving and giving medication as prescribed by doctors or clinical officers. Some nursing homes adopt hospital set-ups, also known as skilled nursing facility, with staff members providing care, physical, occupational and speech therapy with nurses’ stations on every floor. However, others have adopted a home set-up that gives patients a neighborhood feeling with less official routines or schedules. This is essential since it allows staff members to develop relationships with the residents, improving the quality of services provided to them. Nursing homes require spreading information on the nature of services they provide to the general public. Therefore, they need proper marketing plans to market their services to the public; consequently, they use the integrated marketing communication strategy. This paper will discuss the integrated marketing strategy, its elements and the best approach that nursing homes can use to ensure effective distribution and marketing of their services.