Abstract

The revolutionary formal agricultural loans began in India in 1998 which has brought finances to farmers through a single window channel, called Kisan (Farmer) Credit Card (KCC). It also covers farmer’s life insurance and fasal bima (crop insurance). Later on, KCC got converted into a plastic card which gradually brought digitization in rural areas in the country. Pace of digital transaction by farmers accelerated after demonetization. In order to analyze the opinions of farmers at the grassroots level this study was conducted in Allahabad district of the Uttar Pradesh, India where difficulties and opinion of farmers regarding digitization in rural areas were recorded. Farmers expressed mixed opinion for digital payment through card. For some it is not convenient while for others it is risky for fear of fraud. Government/banks need to implement mandatory norms for digital payment with full support base in place.