Abstract

The article provides a detailed summary of sustainability in chicken farming, highlighting the need to balance consumer demands with the preservation of natural resources, animal welfare, and environmental health. It identifies three key areas of sustainability: environmental, economic, and social. Environmental sustainability aims to minimize pollution, greenhouse gas emissions, and resource depletion. Economic sustainability focuses on maintaining profitability and managing market fluctuations, while social sustainability ensures fair labour practices and community well-being. Sustainable practices are essential for environmental conservation, resource efficiency, meeting consumer expectations, complying with regulations, and ensuring long-term success. Key approaches include enhancing feed efficiency with alternative ingredients, precision feeding, and waste reduction. Technological innovations such as robotics and IoT play a significant role in boosting productivity and sustainability. Additionally, genetic selection and breeding are crucial for creating resilient chicken breeds that can handle climate stress and improve feed conversion. Emerging technologies like AI and block chain are revolutionizing the industry by enhancing operational efficiency and transparency. Nonetheless, regulatory challenges require adherence to evolving environmental and animal welfare standards, encouraging a shift towards sustainable practices that meet consumer demand for ethically produced poultry.