Abstract

In the healthcare sector the key customers are patients. Hospitals may offer better care by establishing a long-term relationship between the hospital and a patient. The primary reason for investing in building positive relationships with patients is a limited number of patients in the therapeutic segment or of long-term care and only clinics aware of this fact that can attach to each patient have a chance to build a sustainable advantage. Encouragement of the patient to continue to use the services of a company/provider is a procedure several times cheaper than getting new patients.

Purpose of the study: Discussion and projection of patient relationship through effective communication. The pharmacists have a vital role to play which is discussed along with comparison.

Findings: Developed or under developed country, patients have a similar need for understanding and following treatment guidelines which is truly impractical for long term care without personal supervision. So many factors are behind patient relationship but one thing clearly understood that the handling of such situation is a provider’s function, a regular follow up through taking different measures along with treatment intervention. Materials and methods: Research conducted a comprehensive year-round literature search, which included books, technical newsletters, newspapers, journals, and many other sources. Medicine and technical experts, medical and drug regulatory authorities, representatives, hospital nurses and even doctors’ attendants were interviewed. Projections were based on estimates such proper treatment guideline followed by the patients through various manners by the providers/their institution.

Research limitations: Very few articles found in matters regarding along with a very less interest paid by general people to talk about healthcare matters. It was very difficult to bring out facts of PRM, giving it a substantial figure to discuss in this article.

Practical implication: The soul of this article was to detail about patient communication and relationship for long term care, which is applicable for non-patients as well. Along with students, researchers and professionals of different background and disciplines, e.g. Pharmacists, marketers, doctors, nurses, hospital authorities, public representatives, policy makers and regulatory authorities have to acquire much from this article.

Social implication: Patient communication is the soul of understanding need and solution. PRM truly helps patient to adhere the healthcare facilities for better health benefit. The article is written in very simple manner that even general people along with technical person can acquire the core objectives of this article. The article provides patient care review to the pharmacists in care system and last but not the least a silvery lining to better pharmacists’ dealings with patient care in near future.